Eight in ten Thais use contactless payments more often as they become uncomfortable with cash – Visa Study
Visa, the world’s leader in digital payments, today released findings from its Visa Consumer Payment Attitudes study1 (the “Study”), that show almost eight in ten Thais (79 per cent) are using contactless payments more often than they did two years ago.
The study, which tracks consumer habits and attitudes towards payments across Southeast Asia, also revealed three in four Thai respondents (75 percent) who are not using contactless payments today, are interested in doing so in the future.
Suripong Tantiyanon, Country Manager for Visa Thailand, said: “It is heartening to see Thai consumers embracing new payment technologies, especially the use of contactless cards for payments. The shift in behavior and the rise in confidence can be attributed to an industry effort to educate the general public on the benefits of contactless and an increase acceptance points. Contactless payments are still in the early stages of adoption in Thailand, but we are optimistic for their growth due to its speed, convenience, security and global acceptance wherever Visa contactless is accepted across the world.
The top reasons consumers cited for adopting contactless payments are: not needing to carry cash (68%), desire to use an innovative way to pay (58%), and faster payment compared to other methods (55%).
When it comes to frequency of using contactless payments, over four in five respondents (82 per cent) use their cards at least once to more than four times a week.
The top places where respondents use their contactless cards to make payments are during overseas travel (17 per cent), followed by at supermarkets (12 per cent), and retail shops (11 per cent).
The Study also delved into usage between demographics. While Gen Y is more likely to use contactless cards (55%), use among older Gen X users was significant (45%). The younger generation uses contactless payments more frequently, with three in ten making payments more than four times a week, while only one in five Gen X users will make the same number of payments.
State of the Nation: Cashless Society
Based on the findings, over two in five respondents (43 percent) said they carry less cash now than they did two years ago. Their top reasons for carrying less cash are: carrying cash around is unsafe (65 percent), using more contactless payments (62 per cent), and cash withdrawals are easily accessible (62 per cent).
In addition, more than four in five respondents (82 percent) have moved away from cash and tried living daily life relying on cashless methods. Almost three in four (70 per cent) managed to live cashless up to a few days. Twenty-one per cent managed to live more than a week but short of one full month on cashless modes of payment. The remaining nine per cent could live their lives without cash for one month or more.
When asked about their inclination towards adopting cashless payments in the future, seven in ten Thai respondents (72 per cent) said they expect to increase their usage of cashless payment methods next year. Their top reasons for intention to displace cash include convenience (69 per cent), the hassle of carrying cash (62 per cent), and an increase in their comfort paying with cashless methods (51 per cent).
Increasingly, Thai consumers are confident in going cashless. Two in five (38 per cent) believe they can last more than a month without cash. On the other end of the spectrum, nearly six in ten (58 per cent) hold the belief they could only get by for 24 hours without paying by cash.
When asked how long it would take for Thailand to become a cashless nation, 40 per cent of the people surveyed believe it will take between two to five years, 27 per cent thought it would take between six to ten years, and interestingly seven per cent believe it could happen next year.
Respondents to the survey believe the top benefits for Thailand being a cashless nation are convenience (58 per cent), ability to track financial records easily (56 per cent), lower risk of theft (55 per cent), and promoting financial inclusivity (44 per cent).
“It is evident that payment innovations can accelerate transformation into a cashless society. However, it is equally important to continuously stay in touch with the end consumer to better understand their existing needs as well as anticipating their future demands. We hope the Visa Consumer Payment Attitudes Study, already in its sixth edition, will help our clients and partners grow business and support the government in shaping measures that will benefit the people and enable the Thai economy to thrive,” Suripong concluded.
1 The Visa Consumer Payment Attitudes Study was conducted by ENGINE insights on behalf of Visa in August 2019 across Singapore, Indonesia, Malaysia, Thailand, Vietnam, the Philippines and Myanmar. Total sample size is 5,102 including 505 working adults in Thailand aged 18-65, with a minimum monthly income cut-off of THB 15,000.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, visa.com/blog and @VisaNews.